Crown is one of the world's foremost lift truck suppliers and innovative design leaders of IC lift trucks for indoor and outdoor functions. Crown specializes in electric forklifts used in distribution centres and production environments worldwide. Though a privately owned business, Crown has wide-ranging manufacturing capabilities around the world with factories based in China, the United States, Mexico, Germany and Australia.
Crown's electric forklifts are utilized daily to securely ship warehouse commodities and materials. The company's broad product line consists of power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental conservancy and preservation are an extremely influential part of the Crown culture. Decades of thought leadership have enabled Crown to help clients whilst enhancing the environment. ISO 14001 certification has been attained for business stewardship and environmental attentions in manufacturing. Crown has proudly achieved many awards and recognitions for its sustainability efforts, including the Ohio Governor's Pollution Prevention Award and the Ohio Governor's Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was started in the rural American village of New Bremen, Ohio, USA. The business has matured from a one-room operation into a globally distinguished company, currently considered to be the seventh leading lift truck maker on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl's son and Chairman Emeritus, James F. Dicke, joined the family business later on that same year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head at the moment, becoming the fourth generation of the Dicke family to maintain this position.
Now an globally diversified organization, Crown initially fabricated temperature controls for coal burning furnaces, servicing a small clientele. The production of these control items took place in a former hardware store based in New Bremen, Ohio, where Crown's headquarters currently remain.
In 1949, responding to the public's growing interest in television, Crown shifted into the manufacture of antenna rotators. This product was utilized to improve TV reception and image quality. The company's profitable move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the global demand for TV antenna rotators.
History - 1950 to 1975
In the early 1950's Crown diversified into the production and restoration of electronic and mechanized components for government and private market. After numerous successful bids inside a short period of time, the company had developed a highly regarded business in this field.
With such flexibility and achievement, Crown was able to diversify its production to incorporate materials handling equipment. Crown started the assembly of forklifts and lift trucks in 1957. The organization believed the industry required a smaller line of top-quality quality forklifts. Crown immediately created an exceptional series of modern equipment and swiftly grew to be the most rapidly evolving materials handling company with its variety of merchandise.
In 1966, Crown ventured outside of the US material handling market and into Australia. Sydney, Australia is home to the regional headquarters and currently leads Crown's Asia Pacific service, sales and marketing teams. Crown remains an unwavering market leader these days, supported by exceptional service, solid sales and strong manufacturing operations.
In 1968, Crown established itself in the European marketplace by obtaining an Irish production facility from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns' (PTH), hand pallet trucks. Later that same year, Crown started their first London operation located close by Heathrow Airport. The sales and service operation of Crown's comprehensive lift truck line was offered in the UK by the end of the decade. In the early 1970's, Crown expanded and began marketing forklifts across Europe through autonomous dealers.
Crown History - 1975 to Current Day
Today, Crown manufactures a vast fleet of electric forklifts. The company's dealer network, stationed in key international markets, consists of both Crown-owned and independently-owned sellers. They are accountable for handling the company's product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer national marketing and promotional sales support to all dealer and sales personnel. Both Crown sales and supplier personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980's and provides purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of global dealers and Crown-owned sellers successfully operate in almost 100 foreign city environments.
The 6 USA production locations for Crown include New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures globally, making lift trucks in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
Through its numerous clientele around the world, Crown has built an outstanding reputation as a producer of progressive, safe and reliable machines. The company has been awarded more than 50 prominent design awards and the products that Crown develops continues to attain recognition for innovation and top design excellence. To provide an example, in the 1970's, Crown's launch of the side-stance design proved exciting and unparalleled by materials handling professionals. Today, this design has gained popular acceptance and earned a Design of the Decade award from the International Design Society of America. Once again, more than thirty years later, the 5200S Series Reach Truck is another industry first, providing the operator with multiple comfort choices to lean, sit or stand, along with its unparalleled productivity capability.
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